Craft Link is a Vietnamese non-governmental, not-for-profit, and fair trade organization that works to assist ethnic minority groups, disability groups and craft villages to revive their culture and earn additional income for poor craftsmen. Through the Craft Link projects, artisan groups are trained on the necessary skills in management, bookkeeping, restoration of traditional techniques, product development and marketing. At the end of the project, groups will be able to manage themselves and develop sustainably.
Every year Craft Link organizes major events to raise public awareness on ethnic minority groups, craft villages and their cultural traditions. Traditional Handicraft Bazaar is one of these events. Through the Bazaar, artisan groups can not only sell goods and increase their incomes, but also have the opportunity to interact directly with visitors and better understand their tastes and consumption habits. The visitors come no only to buy traditional handicraft products and watch special performances, ethnic charms, but also have opportunity to learn more about the cultural traditions of ethnic minority groups and craft village groups from all over Vietnam.